A new sponsor for the 21,000-seater Manchester Arena is expected to be announced in the coming weeks, with South Korean electronics giant LG understood to be the frontrunner.
The arena, which joins on to Victoria Station, has not been sponsored since Phones 4u went into administration at the end of 2014. Manchester Evening News previously held the naming rights for 13 years from 1998 until 2011.
Alongside LG, restaurant company Pizza Express has also been rumoured as a potential sponsor.
Securing the naming rights for the arena would equate to a multi-million pound deal.
Manchester Arena is operated by SMG Europe on behalf of owner Mansford Real Estate. The property includes a 128,000 sq ft office and a multi-storey car park.
All parties were unavailable to comment at the time of publication.