Sheona southen MIPIM
Sheona Southern, managing director of Marketing Manchester, shows where Manchester's pavilion will be located

Manchester announces vision for MIPIM 2017

Manchester at MIPIM has confirmed that the city will be expanding its presence at the international property conference, taking a 4,800 sq ft pavilion and targeting more than 100 partners.

At a launch event held yesterday evening for MIPIM 2017, Marketing Manchester announced its decision to move out of the Palais de Festival and instead take a pavilion nearby on the Croissette, as revealed by Place North West last month.

Manchester has exhibited on a stand above the entrance to the conference centre for many years, visible from street level. However, during events the stand has been increasingly crowded as the number of delegates has gone up year on year. Last year saw a record delegation of 99 partners.

In 2017, Manchester’s pavilion will include theatre space, terrace, digital exhibition, and café.

This new location will place Manchester next door to London’s well-established and widely-recognised Pavilion, and alongside leading European cities Paris and St Petersburg.

Manchester at MIPIM will no longer use a villa, but will keep the Manchester Bar. Manchester has also negotiated to keep the prominent hoarding on the front of its former stand facing the street, which will continue to advertise the city and direct visitors to the pavilion.

The pavilion will be open from 8am to 11pm.

Speaking to Place North West ahead of the launch, Sir Howard Bernstein, chief executive of Manchester City Council, said that a main motivation for taking the pavilion was to have a space which delivered more efficiencies and productivity for partners, and would enable activity outside of event hours.

Bernstein said that a priority at MIPIM was to “communicate to the outside world that Manchester is an attractive place to invest in, and given the size of the partnership, is an opportunity to communicate to all of them what we are doing to support the growth of the city.

“We want to be a platform for intelligent debate about how Manchester will continue to navigate its way in a global market. We use MIPIM as an opportunity to engage our partners, investors and international community in a conversation about how we present ourselves. There’s uncertainty about what Brexit means, we’re all waiting with baited breath to hear what the Autumn Statement is going to contain. So going to MIPIM is not just banging the drum, it’s about exploring with other European cities, what are the role of free trade zones, and how do we work together to protect trade and investment opportunities for the city.”

For 2017, Manchester at MIPIM partners will have the opportunity to submit an event proposal which, if successful, will be adopted into the official Manchester programme of events. There are six potential events available, and deadline for submissions is 30 November 2016.

Partners already signed up to support Manchester’s delegation to MIPIM 2017 include Addleshaw Goddard, Airport City, Laing O’Rourke, OBI Property, Rochdale, Trafford and Lancashire Councils, and Transport for Greater Manchester.

Sponsorship packages for MIPIM are divided into three categories, and prices have changed for 2017. To be a sponsor costs £18,000, down from £20,000, partner is £12,000, up from £9,500, and associate is £6,500, up from £5,950. Sponsorship of a dinner costs £15,000.

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