MAG plans to freshen up its image
MAG Developments has expanded its team to embark on a new marketing campaign to raise its profile and drive home its new customer-focused approach at the estates of the group's four airports.
The development arm of Manchester Airports Group has hired Matt Leigh as a consultant to help devise and deliver the new marketing strategy. Leigh left office developer Bruntwood in March after more than ten years. As well as marketing Bruntwood's property Leigh was involved with Heathcotes (part-owned by Bruntwood boss Chris Oglesby), the Cow Parade, Commonwealth Games, Piccadilly Partnership and The Royal Exchange.
Stephanie Mullenger, business development director at MAG, said: "We're focusing on the way we attract and retain customers, so Matt's appointment is a real coup for us as he has a vast amount of experience in the property sector. His insight will help us to evolve our marketing outlook to complement our new customer focused approach with the aim of raising our profile and maximising our position."
The MAG Developments remit extends across the airports of Manchester, East Midlands, Bournemouth and Humberside, where it has an investment portfolio worth £300m and manages an estate of over 5,000 acres; 200 buildings and 850 customers. It currently has around 118,000 square feet of office space to let in Manchester.
Leigh said: "MAG Developments is undergoing great change and this presents a fantastic opportunity to help shape its future marketing strategy. Consequently, I'm looking forward to really harnessing my creativity as part of a team that's about to deliver some really exciting projects."
