Wirral Council has appointed the Anglo-Dutch practice to help create a design guide to steer the 1.4m sq ft redevelopment of the town centre and establish a minimum threshold for quality.
Maccreanor Lavington, which has offices in London and Rotterdam, will lead on the creation of the design guide, a key part of the council and Muse Developments’ Birkenhead 2040 Regeneration Framework.
Landscape Projects, Civic Engineers, Useful Projects, and PLACED will assist Maccreanor Lavington in the creation of the guide, which is to be adopted as a supplementary planning document.
Wirral Growth Company, the council and Muse’s 50:50 joint venture, is delivering the £1bn transformation of Birkenhead town centre.
The first phase of the project will see a pair of office buildings totalling 150,000 sq ft delivered on the site of the former Milton Pavements shopping complex.
Later stages of the 27-acre project, approved by Wirral Council in April feature more office space, 650 homes, and a 110-bedroom hotel.
The town’s indoor market will also be relocated.
“The appointment of Maccreanor Lavington is an important step as we move ahead not just with the focus on Birkenhead town centre but the local plan for all of Wirral,” said Cllr Tony Jones, chair of Wirral Council’s economy, regeneration and development committee.
“This is a statement of intent. Wirral will not settle for anything less than high-quality developments.”
Kevin Logan, director of Maccreanor Lavington’s Urban Studio said: “We believe there is a real generational opportunity to deliver social, economic, and environmental regeneration for Birkenhead and the wider area, to create a series of exemplar urban neighbourhoods that are resilient, distinct, and future-proofed.”