Love Saves the Day

Love Saves the Day to open third store

Rachael Tinniswood

Independent Manchester delicatessen Love Saves the Day is in talks to open a third outlet in central Manchester within the next few months.

Owned by ex-Simply Red drummer Chris Joyce and his wife Beckie, Love Saves the Day is also working on plans to launch an online version of the store featuring food products imported from across the world.

Business plans are firmly in place to push ahead with the expansion of the popular brand, which was relaunched early last year after going into liquidation in 2005. Back then it had two branches, on Deansgate in the city centre and Oldham Street, in the Northern Quarter.

The deli re-opened at its former outlet on Deansgate and traded from premises shared with record shop Vox Pop on Thomas Street, before moving to a standalone 26-seater diner on the same road.

David Mills, operations director, said he had not ruled out expanding outside Manchester. He added: "We are hoping to expand in the New Year sometime, and are currently in discussions with another location in central Manchester. Our intentions are to develop the business over the next five years in both shops and online and also to look at bringing in our own produce from abroad. We have already got a range of wines and chocolate and we are looking to import our own pasta, olive oil, that sort of thing.

"I am sure that our plans to develop the business will be more than just one more shop. Our plan for development over the next five years is to grow the business considerably which includes more outlets, and certainly to more than double the business.

"The reason it is different now is that there is a better involvement of the directors, we have a tight control on expenditure, and we are also very much involved in the whole management of the business and we are not farming anything out to elsewhere. Now it is very much hands on."

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