Two videos have been released showing a fly-through of the final Liverpool Pavilion design and an edited version of a film being used to promote the city at the World Expo next month.
The fly-through of the Liverpool Pavilion has been put together by Uniform, which won a £600,000 design and build contract to create the pavilion alongside architects BDP.
River Media has created a one minute 2-D taster of a ten minute promotional video, which has been enhanced in 3-D format to be shown to all visitors to the dedicated theatre at the Liverpool Pavilion in Shanghai.
The promotional video being shown at the Expo features a virtual journey from Liverpool to Shanghai, while Sir Paul McCartney has recorded a welcome introduction about the city which is being used when visitors enter the pavilion.
River Media has created a further 79 films covering various themes that include case studies and information about the sponsors of Liverpool. All the films have been created to help sell the city to visitors and investors.
Liverpool's participation in the World Expo is being led by Liverpool Vision in partnership with the North West Development Agency, Liverpool City Council and the Liverpool-Shanghai Partnership.
Mike Taylor, director of investment and enterprise for Liverpool Vision, leading the overall project, said: "With the animated fly-through we are showing exactly what the pavilion will look like and how we are using the pavilion to tell visitors about the city region.
"We are using Liverpool's heritage assets as a focal point and a driver to promote the city just like other cities, with a dedicated presence at the Expo, will be drawing on the their heritage assets."
"The ten minute 3-D experience video takes visitors on a journey highlighting how the city is twinned with Shanghai as well as showing Liverpool's rich cultural heritage including The Beatles and the two famous football clubs, Liverpool and Everton.
"The 3D video will also be using Liverpool as a window for the North West as an animated Chinese dragon flies over the River Mersey and the city's World Heritage waterfront site before going around the rest of the North West region on a tour."
During the six-month event between 1 May to 31 October, Taylor said the exhibition space will convey monthly themes including:
- May – gateway to North West; ports, airports, property development
- June – advanced technology, science
- July – culture, health, sport
- August – knowledge sector
- September – professional and financial sectors
- October – urban regeneration, energy, sustainability, environment
Sponsorship for Liverpool's presence at the Expo has reached a total of £650,000 so far and Vision said it will be highlighting the work being done by its main sponsors within the monthly themes.
Taylor said: "Peel will have a high profile in May and October when will be describing in detail its projects such as the Wirral Waters and Liverpool Waters schemes and its £50bn Atlantic Gateway vision."
Peel Holdings paid £100,000 to be lead sponsor of Liverpool at the Expo. Joining the developer and transport giant from the private sector are Arup and Enterprise, while North West universities consortium and Merseytravel have also supported Liverpool as main sponsors.
Taylor said: "The independent report that was done by the consultant Scott Wilson is forecasting that the Expo cost is £3.5m but it estimated £50m GVA (Gross Value Added) growth is coming in from it so that shows a considerable pay back from a worthwhile investment."
Taylor also said preparation is well underway with volunteers from the Liverpool University campus in Suzhou, a city located west of Shanghai, are part the team putting the pavilion together.
Taylor added: "We have three people, including Phil Southwood from the NWDA, flying out next Monday. They were due to fly out on Sunday but because of the disruptions caused by the ash from the volcano in Iceland they will now be flying out the following day and they will be working with those from the private sector."
A total of 40 Liverpool City Council staff, 20 Liverpool Vision staff and six North West Development Agency and UK Trade & Investment staff have been chosen, through a selection process, to perform eight-hour shifts in stints lasting 23 days.