Mike Ashley’s Frasers Group has announced plans for three department stores under its luxury goods brand, with the largest being the 120,000 sq ft former Owen Owen store on Liverpool’s Parker Street.
The Liverpool store, in the retail core and most recently part-occupied by Ashley’s Sports Direct and Tesco, comprises seven floors. The development of it will include a fitness studio, rooftop restaurant and beauty hall. It will be designed by fashion sector specialist Argent Design.
At a time when the remaining department store groups are struggling, with Debenhams in administration and John Lewis closing locations, Ashley’s move marks his business as an outlier.
Frasers Group said that the shops would be “next-generation” stores, describing them as “modern, agile retail spaces”. Two other large stores will be opened, in Sheffield and Leicester, of around 30,000 sq ft each.
The group’s head of elevation Michael Murray said Liverpool is a “symbiotic home” for Flannels, describing the city as a “powerhouse of culture and style”.
He added that the city “has an unmatched appetite for the type of luxury we do best – we’re incredibly excited to deliver a world-class experience to the city”.
Flannels is aiming for an opening in autumn 2021.