Liverpool has been named the best UK city by readers of Group Leisure magazine.
The city was announced as the travel industry professionals' favourite place ahead of Cardiff, London and York.
The accolade was presented to the city an annual Group Leisure awards ceremony held at the Hilton Birmingham Metropole.
The award comes just weeks after readers of Condé Nast Traveller voted Liverpool as the UK's friendliest city for a second successive year.
Lorraine Rogers, chief executive of The Mersey Partnership, the official tourist board for Liverpool city region, said: "The destination has benefited from major investment in recent years, resulting in new attractions, hotels and events which, together with our rich culture and heritage, play a vital part in attracting first time visitors and encouraging others to return.
"The city has a strong appeal to all types of groups; international visitors on their first trip to Britain attracted by our Beatles links; UK groups wanting to see our cultural attractions and spectacular Waterfront – part of the Unesco World Heritage Site – and those looking for fantastic shopping at Liverpool One followed by the legendary nightlife."
The awards coincided with a two-day Group Leisure & Travel Trade Show, taking place at Birmingham NEC on Wednesday and Thursday.
TMP was exhibiting at the show with partners, Liverpool Attractions Group, National Museums Liverpool and Liverpool Cathedral, to promote the destination and strengthen the mid-week market.
Rob Yandell, editor of Group Leisure, added: "The group travel market is still incredibly strong. Our readership of active group travel organisers has a tough job ensuring everything they plan runs smoothly so it is particularly interesting to see who, what and where they think is the best."