Manchester-based surveyor Dunlop Heywood has been appointed by Little Chef as rating consultant for its national chain of restaurants.
Dunlop Heywood will be responsible for all rating advice and support across the company's 85 restaurants nationally with immediate effect.
The new account will be headed by director Stuart Hicks and run out of both the Leeds and Manchester offices.
Hicks said: "Little Chef has had to respond to increasing competition from high street supermarkets and coffee chains at service stations and motorists' tastes have altered dramatically over recent years.
"Customers now expect far more than just food, they require a whole customer experience which is why it is so important that Little Chef has the right sites to compete in this competitive market where there is pressure to maximise revenue."