Emily Cook has been appointed as managing director of the strategic consultancy as the firm embarks on the next stage of its growth following a record year.
The rebrand, the company’s first since forming as a public affairs consultancy in 1998, sees Lexington drop ‘communications’ from its name.
The move reflects the firm’s expanding client offer and transition over recent years to a more diverse and integrated agency, according to Lexington.
“Lexington has come a long way since I founded the business with Ian Kennedy 21 years ago. The new branding reflects what Lexington is now,” founding partner Mike Craven said.
“The new brand comes at a time of very strong growth for the business. Despite Covid, we have had our best ever year in terms of client income and new business wins. Lexington has grown almost 60% over the last three years and this year has been our best ever first quarter.”
Following her promotion, Cook – who has been Lexington’s director of health for the last three-and-a-half years – will work with Craven to lead the company following the rebrand.
“I’m incredibly excited to lead Lexington as we shift direction and strengthen our position as a future-facing agency. The rebrand is all about helping our clients to ‘shape tomorrow,’ whether that’s by engaging audiences, driving new ideas or increasing awareness of key issues,” Cook said.
Lexington, which specialises in public affairs and corporate communications across a variety of sectors including politics and policy, healthcare, property, and trade, has 70 employees across offices in London, Manchester, Cambridge and Leeds.