Liverpool City Region Local Enterprise Partnership has secured £2.15m of European Union funds to promote the visitor economy.
The money is from the European Regional Development Fund and is part of the current Liverpool City Region EU programme. The extra grant followed the LEP's bid prepared and submitted on behalf of tourism partners across the city region.
The money will be allocated between now and June 2015 enabling the following activities:
- Overseas and domestic leisure visitor marketing
- England's Golf Coast campaign
- Business tourism marketing and Liverpool Convention Bureau services
- Place Marketing – promoting Liverpool City Region as a place to live, study, work and invest as well as to visit
There is also a contribution to the promotion and delivery of selected major events including:
- Liverpool International Music Festival
- Cultural Programme around the International Festival For Business
- Open Golf Championship, Wirral
- WW1 commemorative event, St Helens
- Modern Icons, Tate Liverpool
- Modern Masters, National Museums Liverpool
- Wirral Food & Drink Festival
- Summer Camp, Camp and Furnace
Pam Wilsher, head of visitor economy development at the LEP, said: "Our visitor economy already supports more than 43,000 local jobs and attracts 55m visitors annually, generating an economic impact of more than £3bn. This extra financial support announced today represents the successful outcome to an important bid by the LEP on behalf of some of its members and partners. The new programme will deliver growth across the sector. We estimate an additional 870,000 overnight visitors and 1.68m day visitors generating additional visitor spend of £203m during the course of the programme."