Cheshire & Warrington Local Enterprise Partnership is promoting a list of 11 'oven-ready' strategic sites to investors, occupiers and government to capture footloose investment requirements.
The LEP is pledging support for existing and incoming businesses which includes bidding for government and European cash to provide funding to help prepare sites for occupiers.
Louise Morrissey, Chairman of the Employment Land sub-group of the Cheshire & Warrington LEP, and Land and Planning Director of Peel Holdings, explained: "We have moved beyond the general 'come to Cheshire we're open for business' message to focus on our specific employment sites. We are putting the spotlight on the sites that are genuinely ready for development.
"Everyone has different ideas of what 'oven-ready' means. We think it means they are allocated in the local authority's core strategy for employment use, they are likely to have planning consent and if the infrastructure is not quite in the ground it is more or less deliverable."
Louise Morrissey continued: "We have already been working these sites into our growth conversations with government and looking for infrastructure funding or other opportunities for these sites. We have to have a short list so we can say to government and funding partners 'yes that's a LEP-supported site.'"
The sub-region is already home to MBNA and Marks & Spencer Money, Bentley Motors and GM Vauxhall, EA Technology, United Utilities and Scottish Power.
Louise Morrissey said the list of sites, which includes Birchwood Park, Lingley Mere and Midpoint 18, represented a cross-section of geography, use and size from large industrial to small offices.
LEP chairman Christine Gaskell added: "Currently, Cheshire and Warrington has the strongest performing economy in the North, but that is not good enough for us. We want to be competing with the strongest economies within the UK and internationally. Our ambition is achievable, and the LEP Board recognises that its job is to get the best deal for Cheshire and Warrington to help our businesses go further, faster."
The sub-region boats a strong integrated transport network, based around motorways, the West Coast mainline and Manchester Ship Canal, and a large commuter population with higher than average skill levels.
Louise Morrissey added: "Investment decisions are made very quickly and if the land is not ready here the interested party will move on and make the decision without us. We have a good supply of land and proposed sites – quantity is not the problem. We know that quality and availability are the issues we must focus on."