The developer has started work on its first project in the North West, a 165-home scheme off Abbey Road in Sandbach.
Latimer, part of the wider Clarion Housing Group, is working with Lane End to deliver the scheme, which will include a mix of 116 homes for private sale with a further 32 for affordable rent and 17 for shared ownership.
The group purchased the 23-acre site from Gladman Land in June last year with outline planning permission. The first homes on the site are due to hand over in summer 2020, with the plot to be built out entirely by spring 2022.
Tim Seward, sales director at Latimer, said: “This scheme, the first of its kind for Latimer in the North West, is a major milestone for our business as we expand our housebuilding model across the country. We truly believe that housing providers have a vital part to play in easing the housing crisis and Broadmeadow Park will be a strong example of what we can achieve, not only in the North but across the whole country.”
Clarion nationally owns 125,000 homes, with around 1,200 homes in Greater Manchester and Cheshire. The organisation opened an office in King Street, Manchester last year.
Its other major project in the region is at Salford Quays, where the group is delivering 272 apartments. The 13-storey scheme at Furness Quay was bought from developer Fortis in October last year.