A new joint venture has been formed between Warrington Council and property and regeneration company Langtree.
The aim of the JV, which will be called Wire Regeneration, is to drive regeneration and development activity in Warrington and will principally cover the town's southern gateway.
One of its immediate priorities is the refurbishment and improvement to the town's Wharf Industrial Estate, adjacent to Riverside Retail Park.
John Downes, chief executive of Langtree, said: "Warrington is one of the best performing economies on the UK cities list in terms of employment creation and is a business and investment destination with huge potential.
"We have widespread experience of delivering successful joint ventures with public sector partners so are very pleased to add Wire Regeneration Ltd to that growing portfolio and to be in a position to assist the town in the next chapter of its success story."
Cllr Terry O'Neill, leader of Warrington Council, said: "This joint venture opens up many exciting development opportunities for Warrington Borough Council to work alongside Langtree to explore and maximise the potential of our joint assets and combined skills."