Land Securities has completed its giant media wall outside St Johns shopping centre in Liverpool.
The advertising wall, measuring 90 metres by 13 metres, will be managed by Ocean Outdoor, a contractor that specialises in outdoor advertising. The advertising space is made up of an LED screen 31 metres long and 7 metres tall.
Land Securities recently received planning consent for a £100m redevelopment of St Johns, with plans to extend it from 360,000 sq ft to 480,000 sq ft.
Damian Cox, chief executive of Ocean Outdoor, said: "This is a fantastic advertising platform. The wall is a unique structure with unavoidable presence. The digital screen is the first of its kind in the UK and provides an innovative product to the advertising market."