Land Securities switches on St Johns media wall

Land Securities has completed its giant media wall outside St Johns shopping centre in Liverpool.

The advertising wall, measuring 90 metres by 13 metres, will be managed by Ocean Outdoor, a contractor that specialises in outdoor advertising. The advertising space is made up of an LED screen 31 metres long and 7 metres tall.

Land Securities recently received planning consent for a £100m redevelopment of St Johns, with plans to extend it from 360,000 sq ft to 480,000 sq ft.

Damian Cox, chief executive of Ocean Outdoor, said: "This is a fantastic advertising platform. The wall is a unique structure with unavoidable presence. The digital screen is the first of its kind in the UK and provides an innovative product to the advertising market."

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