Liverpool's Commercial District Partnership, which secured Business Improvement District status in May, has appointed marketing communications agency Kenyon Fraser to undertake its marketing and PR.
Kenyon Fraser won the contract after a competitive tender process beating off competition from incumbents Clarity Creation and Paver Smith as well as Aurora Media.
LCDP is embarking on a £3m programme to enhance the business area in and around Old Hall Street to maximise trading opportunities and help secure additional inward investment.
Paul Rice, chief executive of LCDP, said: "Securing the 'yes' vote transformed opportunities for the commercial district and we now have some very ambitious plans to develop the area significantly over the next five years.
"It's vital that all of this activity is communicated effectively to businesses within the city. It's also crucial that businesses are given the opportunity to promote their successes and access support to help them progress.
"Kenyon Fraser is one of the largest and longest established integrated marketing communications consultancies in the region. Corporate director Geraldine Turner and her team proved they have the knowledge and strategic approach we need, as well as a strong reputation and the right skill sets and resources. I am confident they will deliver great results."
The commercial district is a designated zone bounded by Leeds Street to the North and the Strand to the West and connected to the city's retail core by Castle Street. Funding for Liverpool Commercial District Partnership is derived from a 1% levy on the annual rateable value.