Bookmaker Jenningsbet, which has 91 units in the South and Midlands, has opened its first store in the North, taking 1,000 sq ft at 51 Piccadilly, Manchester.
Retail and leisure agents, Cheetham & Mortimer advised Jenningsbet on the deal. The landlord is Station Hotel Newcastle.
Jenningsbet is a privately owned family business now in its third generation. Chris Green, development manager at Jenningsbet, said: "This new space at 51 Piccadilly represents an exciting time for the business as we look to expand into the North for the first time in our 50 year history. When looking for the new, Northern premises, we felt that Manchester would be a perfect city to initiate our expansion, and 51 Piccadilly's central location and adjacencies, with significant footfall due to the nearby transport links, will help us to further enhance our presence in the city.
"The £250,000 fit-out cost brings the first class, modern feel of the Jenningsbet quality betting shops, already well known to the Midlands and the South, to the very heart of the North."
Conor Mulloy, associate partner at Cheetham & Mortimer, said: "Jenningsbet is already a successful bookmakers with a strong reputation, and we are confident that this new shop will further develop its name in the North as a leading bookmakers, as it continues to expand into other regions in this part of the country."
The building is grade II-listed and lies within the Stevenson Square Conservation Area. The shop unit was last occupied by Shared Earth.
Barton Willmore also advised Jennningsbet.