Hoteliers in Liverpool City Region reported modest growth in occupancy rates and price per room in 2015, according to figures published by the Local Enterprise Partnership.
Liverpool city centre saw an increase of 1% in the occupancy rate to 77% from 2014. The 2015 average weekend occupancy stood at 88%, a slight increase on 2014. The average weekday occupancy saw an increase of 2% to 75%, compared to a year earlier.
Across the wider city region, room occupancy also increased, by 1% since 2014 to 76%. Average weekend occupancy stood at 85%, whilst weekday occupancy rose by 3% to 76%.
The average hotel revenue per available room (RevPAR) in the city centre was £53.87, an increase of approximately £3 since 2014, with the weekend average at £78.62, an increase of approximately £4 against 2014’s figures.
The results are even stronger in light of seven new hotels opening in the city centre in 2015, increasing the volume of rooms from which the averages are calculated.
Major conferences held in the city last year included the Liberal Democrats Conference, Unison and the British Medical Association.
The figures were compiled by North West Research, a specialist team at the Liverpool City Region Local Enterprise Partnership.
Anna Rees, North West Research manager, said: “These statistics show some encouraging figures, and we believe the busy conference industry is helping to drive up the mid-week occupancy. Whilst we are clearly still going through a period of growth with the number of visitors coming to the city we are confident that figures across the hotel and hospitality industry in the city region will continue to rise.”