The Holiday Inn Manchester Media City UK is the newest venue to join the Quays Partnership, a joint tourism initiative between Salford City Council and Trafford Council and tourism businesses in the area.
The 218-bedroom hotel, owned and operated by Peel Leisure, opened in the £650m development in November 2010.
The Holiday Inn joins the Ramada Manchester Salford Quays and The Old Trafford Lodge at the Quays. Other partners in the tourism partnership include Imperial War Museum North, Lancashire County Cricket Club, Lowry Outlet Mall, the Lowry and Mersey Ferries. The initiative works in partnership with Marketing Manchester.
Peter de la Perrelle, Peel Leisure director, said: "Holiday Inn at Manchester Media City UK is delighted to join the Quays Partnership. This allows us to co-ordinate all our individual activities to the mutual benefit of all partners and is a key factor in bringing this wonderful location to life."