H&M fashion brand joins Liverpool One

Fashion brand & Other Stories, part of the H&M group, has signed for 5,500 sq ft at Liverpool One, joining other recent additions including Aether, Foot Locker, and Armani Exchange.

The brand, which focusses on fashion accessories and is one of H&M’s “premium” brands, along with Arket and COS; both of these brands also have a home at Liverpool One with COS having opened earlier this year, while Arket is currently fitting out its store on Paradise Street.

& Other Stories will take 5,500 sq ft on the upper level of South John Street and plans to open its store in the autumn.

Alison Clegg, director of asset management, Grosvenor Europe, added: “& Other Stories is the latest leading international brand to join Liverpool ONE.  Along with other recent additions and our existing offer, we have a line-up of premium aspirational brands that is unique outside central London.”

Cushman & Wakefield and Metis Real Estate acted for Liverpool One, while & Other Stories represented itself.

Other fashion brands to join Liverpool One in recent months include Armani Exchange, which has started trading at Peter’s Lane, and Foot Locker, which opened its largest store in Europe at South John Street in June this year.

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