Iwan Griffiths, North West chairman of PwC, has been appointed chairman of Marketing Manchester.
Marketing Manchester is the agency responsible for promoting the city on a national and international stage.
As chairman of Marketing Manchester, he will oversee the agency's board as well as attend board meetings of the Greater Manchester Local Enterprise Partnership.
He said: "I look forward to working with the team to make sure Manchester continues to be an attractive choice for investment. I hope to bring a global perspective to the role and use my international and UK networks to support the agency in promoting the city on an international and UK stage.
"The role as chairman of Marketing Manchester echoes my role at PwC as both organisations share a common goal – to help make the region successful. By taking on this role I hope to personally show my support for Manchester and its long-term growth."
Griffiths succeeds former Urban Splash deputy chief executive, Nick Johnson, who served as chairman from 2006 to 2013.
The Marketing Manchester board comprises: Ken O'Toole, chief commercial officer, Manchester Airports Group; John Ashcroft, chief executive, pro-manchester; Clive Memmott, chief executive, Greater Manchester Chamber; Cllr Mike Connolly, leader, Bury Council; Collette Roche, HR director, Manchester Airports Group; Ian Hopkins, deputy chief constable, Greater Manchester Police; Cllr Pat Karney, Manchester City Council; Jane Luca, head of stakeholder relations, ITV PLC; Cllr Cliff Morris, leader, Bolton Council and Alex Poots, chief executive & artistic director, Manchester International Festival.