Owner Dowd & Company wants to demolish the hotel in Stretford and build 56 apartments, but the council is expected to reject the scheme next week due to the impact it could have on surrounding heritage assets.
The hotel has been operating since the 1960s but the owners believe it is no longer a viable venture due to a lack of modern facilities and the arrival of alternative operators such as Airbnb, and other budget or boutique hotels nearby, according to the planning statement.
Dowd & Company lodged plans to demolish the hotel and redevelop the Chester Road site into a six-storey, L-shaped apartment block in August.
However, Trafford Council’s planning officers said the scheme would have an adverse impact on the listed grade two-listed Gorse Hill Park Entrance Portal and Stretford War Memorial, located nearby.
A report to the council’s planning committee added: “The proposed development would be visually intrusive on the street scene, out of character with the urban grain of the surrounding area and would have a dominating impact on the adjacent Gorse Hill Park.”
Officers also said the development appeared “cramped” and lacked “good quality soft landscaping or outdoor amenity space”.
At present, the site houses two Victorian-style villas. One is used as the hotel and the other as a family annexe.
Pozzoni Architecture designed the scheme, Savills is the planning consultant and SCP Transport is the transport consultant. Trafford Council is due to consider the plans next Thursday.