Consultants Gillespies have been appointed to create plans for improving the key shopping areas of Northwich town centre.
The urban planning and public realm guide work will be funded by Cheshire West and Chester Council. Gillespies will draw up plans for improving the town centre and new designs for paving, street furniture, green spaces together with guidance on improving valuable historic buildings in the town centre.
The strategy and guide will be finished in the summer to allow the priority works to start as soon as possible afterwards.
Cllr Herbert Manley, executive member for prosperity and regeneration, said: "Once the guide has been created, the council and all businesses in Northwich will have a style guide which will pull together the right image we want for the town.
"It will have a direct influence on the Northwich of the future and will involve not just design but schemes on the ground."