Genr8 Developments and Kajima Partnerships have instructed a Manchester-based retail and leisure property consultancy on the new Rochdale town centre development.
Genr8, a joint venture partnership between Chelsfield Partners and former Amec executive chairman, John Early, together with directors Richard Ingham and Mike Smith, has selected Cheetham & Mortimer as sole agents to advise on the £150m retail and leisure scheme.
Genr8 was selected as Rochdale Council's preferred development partner for a proposed town centre retail and leisure development in autumn 2009.
A planning application is expected to be submitted before the end of the year. Plans include a linking a new tram terminal to an adjacent bus station in the town centre.
Cheetham & Mortimer will provide analysis of tenant demand, anchor tenant opportunities as well as advice on the scheme's design, which will include a new 85,000 sq ft supermarket, a department store, additional retail and leisure facilities and improved car parking.
Genr8 declined to disclose details of when the first phase of the scheme is likely to start on site but said further information will be announced in the summer.
Mike Smith, partner at Genr8 Developments, said: "It is an exciting time for the scheme and the regeneration of Rochdale generally which is now well underway. Adding Cheetham & Mortimer to the team demonstrates that we are now moving into delivery mode. We have worked with the practice over a number of years and regard them as the regions premier retail consultancy because they always add value."
The retail scheme is part of a wider £250m redevelopment of the town centre.
Last September, it was announced Kajima Partnerships, a public private partnership and private finance initiative provider which is a UK subsidiary of Kajima Corporation of Japan, would provide funding towards the Genr8 scheme.
Kajima Corporation specialises in civil engineering, construction and development projects with a history stretching back over 160 years