Andrew Gould, former UK chief executive of JLL and current chairman of the UK Green Building Council, has joined Manchester-based Genr8 Developments.
Genr8 has also welcomed Martin Moore, former head of PruPIM, to its advisory board.
Gould led JLL in the UK from 2009 to 2013, a period that included its merger with King Sturge. He was the lead commercial adviser on projects including the Greenwich Peninsula, Stratford and the Olympics legacy, in addition to advising on the creation of the English Cities Fund.
Genr8 was founded by former AMEC chairman John Early with Mike Smith and Richard Ingham in 2007. Current projects include a major retail scheme with Rochdale Council.
Gould said: "This is a tremendously exciting move. Sustainable development has always been my passion – now I can make it my business. Genr8 has a great reputation for design-led development and has a terrific record and I believe we can make it the clear market leader. Funds and investors tell us that the timing is positive for them and we are seeing a strong flow of really interesting opportunities."
John Early, chairman of the Genr8 board, commented: "City renewal is an even more urgent priority than before the financial crisis. With Andrew coming on board and the support of people of the calibre of Martin and the investors we are in discussion with, we believe we can make Genr8 a major force in mixed use development and urban renewal."