Food Warehouse lines up Chester store

The retail brand owned by Iceland is preparing to open at Chester Retail Park in the 15,000 sq ft unit previously occupied by baby goods retailer Mothercare, which went into administration last year.

An application to change signage has this month been lodged with Cheshire West & Chester Council, following a June application to adjust access to the space.

Deeside-based Iceland was advised by building and planning consultancy RRDS.

Launched in 2014, the Food Warehouse brand was set up in response to the success of discount supermarket retailers Aldi and Lidl. It was billed as offering more exotic products than the senior brand, along with some items being offered by the case load as the group sought to appeal to trade buyers as well as consumers.

There are now more than 100 Food Warehouse branches, with North West locations including Accrington, Aintree, Ashton-in-Makerfield, Bamber Bridge, Birkenhead, Blackpool, Bury, Eccles, Hyde, Leigh, Oldham, Ormskirk, Prston, Speke, Trafford Park, Walkden, Warrington, Sretford, Rochdale and Wigan.

Iceland has been approached for comment.