Redrow Homes’ Lancashire division has announced the appointment of commercial director Andrew Farley.
Farley takes over from Phil Heaps, who is retiring from the role after 40 years with the company. Farley said: “It’s a new chapter in my career and one I’m looking forward to. Phil has done an incredible job and it’s down to me now to build on that.”
Farley was formerly commercial director at Wainhomes North West, serving a total of 15 years with the company, and also had spells with PH Property Holdings and Crosby Homes.
He continued: “My task at Redrow will be to maintain procurement availability, quality and cost levels, while building on and enhancing supplier and contractor relations, supported of course by the experienced commercial department at the Lancashire division.
“The future looks positive in the sense of Redrow’s land acquisition strategy across the North West. Competition is strong but this is where the Redrow product and philosophy will set us apart.”
Redrow faces increasing competition in the area, with Flintshire housebuilder Anwyl setting up a new Lancashire division with several Redrow hires earlier this year.