Estate agent Entwistle Green has been appointed to market the £50m Foxhall Village regeneration project in Blackpool.
The firm of estate agents will advise Hollinwood Homes, which is working in partnership with Blackpool Council to develop 400 new homes across two plots of land off Rigby Road.
The scheme, which was designed by Broadway Malyan, will consist of two, three and four bedroom properties and will also include a series of walkways that will link up both sites with the promenade, town centre and nearby parks.
Social housing provider Great Places Housing Group will also build 70 new affordable homes which will be made available for affordable rent.
There will also be a series of improvements made to Rigby Road as part of the area's wider regeneration.
Mark Chadwick, residential development director of Hollinwood Homes, said: "Having worked with Entwistle Green on numerous projects across Lancashire, we believe it has the right professional knowledge and local understanding to successfully bring Foxhall Village to market.
"The development is set to completely revamp this part of Blackpool, to create a brand new and vibrant community, with high quality, energy efficient new homes nestled among plenty of outdoor space."
John Fisher, sales director at Entwistle Green, said: "We're so pleased to be working alongside Hollinwood Homes on Foxhall Village. This is an exciting major development for Blackpool which will provide an alternative and fresh lifestyle to current and new residents of the seaside town."