Eddie Stobart among UK’s best brands
Logistics giant Eddie Stobart has been named 32nd strongest business brand in the UK and the country's top industrial distribution brand in the 2010 Superbrands survey.
Stobart, headquartered in Cumbria with centres in Warrington and Widnes among its 6m sq ft portfolio, beat the likes of O2, HSBC and KPMG and rivals DHL in the ranking. Only international giant FedEx Express, at 24, was higher among transport and logistics companies.
Stephen Cheliotis, chairman of the judging council and CEO of the Centre for Brand Analysis, said: "Congratulations to Eddie Stobart on achieving Business Superbrands status. In this economic climate a powerful brand is more important than ever. It can be a key driver of new and repeat business and have a positive influence on stakeholders. Being highly rated in this survey is an indicator of their business's ability to grow through a brand that stakeholders trust, want and believe in."
The UK's best-known logistics brand employs over 5,500 people at more than 40 sites and has a fleet approaching 2,000 trucks.
Andrew Tinkler, Stobart Group's chief executive, said: "It's fantastic for Eddie Stobart to achieve Business Superbrand status for the fifth year. We are extremely proud of our brand which has been built on solid and traditional core business beliefs. This accolade is testament to our hard-working employees and our loyal fans in the Stobart Members Club and we are continuing with our plans to push the brand even further with Stobart Group's multimodal transport and carbon reduction solutions pioneering the logistics industry."
