Cheshire Estates is expected to submit a planning application to Salford City Council next month for a 22-storey residential building at 1 Albert Street, Eccles.
Designed by Whitebox Architecture, the scheme is being proposed for a site currently occupied by a car show room, next to Sentinel House.
The tower would deliver a mix of one, two and three-bedroom apartments, totalling around 150 flats.
Cheshire Estates director Laurence Daw told Place the project would be a “gateway development to Eccles town centre.”
“We really believe it will provide a catalyst for the further regeneration of Eccles town centre and the wider town which in our opinion oozes potential.
“Our ambitions for the site are clear, we aim to provide excellent apartments that are more affordable in city fringe locations such as Eccles by almost 40% than in neighbouring Manchester city centre without compromising on quality, space standards and desirability.”
He said that a lot of the residential stock being built in Manchester city centre was becoming “out of reach” for first time buyers, and planned for the scheme to provide homes for those “who just have no hope at all without a developer stepping in to balance this”.
Cheshire Estates is planning to submit the planning application next month. ID Planning is advising.
Proposals for larger-scale schemes are becoming more common in Eccles. In June, Silverlane gained consent for a £50m residential scheme, designed by architect Jeffrey Bell at Vicarage Grove. The proposals feature 272 apartments in the town centre, split between a main block of 23 storeys, along with smaller four and six-storey blocks.