Dwell deal secures Barton Square branch

Simon Donohue

The Dwell store at the Trafford Centre will reopen after administrators sold the business and assets of the firm to its original founder, Aamir Ahmad.

The deal for an undisclosed sum will save 150 jobs at the retailer, which ceased trading with immediate effect on 20 June following the decision of its management to close all 23 stores and its one concession in the House of Fraser.

Only "flagship" stores including Tottenham Court Road, London; two Westfield sites; and the Lakeside site will open.

Discussions are ongoing about further branches.

The furniture retailer went into administration on 25 June 2013 and no orders have been dispatched from that date.

Administrators from Duff & Phelps secured the sale to Ahmad, who founded the firm with family and friends in 2003 but stood down nine years later.

Joint administrator John Whitfield said: "We are delighted to have been able to conclude an agreement that results in not only the continuation of the brand, but saves many of the employees' roles as well as securing the best outcome for suppliers.

"The new management will now be in the position to work with customers to try and identify the best solution for everyone concerned."

As well as the Barton Square branch at the Trafford Centre, Dwell had a store in Deansgate, Manchester.

Dwell began trading with a single store in Balham, South London in 2003.

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