Manchester-based urban design and masterplanning practice DPP Shape has been appointed to lead a team to create a vision for the West Rhyl Area in North Wales.
Shelagh McNerney, managing director of DPP Shape, a newly formed division of national group DPP LLP, commented: "This piece of work represents DPP Shape's first bid as lead consultant in its newly created form and we're looking forward to bringing our new ideas to this high profile and important project, working with Denbigshire Council, the Welsh Assembly and the people of West Rhyl."
DPP Shape will initially undertake a base line survey of the area, collating all the relevant information and data on a range of issues, identify problem areas and develop potential options and ideas prior to consulting with the local communities.
Leighton Andrews, Wales's Deputy Minister for Regeneration, said the appointment of DPP Shape was a key step in the long-term strategy to revive the fortunes of Rhyl and tackle issues affecting local communities. "Rhyl has been identified as one of the key towns within the North Wales Coastal Strategic Regeneration Area and its successful regeneration is a vital component of the strategy to bring about genuine change to the socio-economic profile of the area."
The team working alongside DPP Shape are Arc4, which will address housing need and community engagement, Martin Stockley Associates for urban design, transportation and movement. Strategic acquisitions, funding strategy and delivery advice will be provided by Keppie Massie and Simon Fenton Partnership will provide cost management support.
DPP Shape operates as part of DPP LLP, one of the UK's top 10 planning consultancies, with offices across the UK and Ireland.