Design of supermarkets is important, says Places Matter!

Four out of five shoppers say supermarket design is important, according to a survey by the publicly funded architecture and built environment centre for the North West.

Places Matter! conducted a public survey with its clients and used the social network site Twitter to find out the attitudes of shoppers towards supermarkets and supermarket design in the North West.

Out of the 50 people who responded, 90% said that they shopped once a week or more in a supermarket.

Respondents also asked for supermarkets with "place-specific" design that enhances the local area, landscaped parking areas and more "pedestrian-friendly" routes.

Location was also considered more important than price or availability of car parking, but an overwhelming majority said they would not choose to live opposite a supermarket.

Places Matter! works across the public and private sectors to drive up the skills and knowledge of all those involved in new development, promoting good design and encouraging strong client leadership.

The survey was carried out in advance of a forthcoming supermarket forum by Places Matter! on 23 March at The Point at Lancashire County Cricket Club in Trafford.

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