Wirral Growth Company, the joint venture between Wirral Council and Muse Developments, plans to demolish the B&M store and Milton Pavements in Birkenhead town centre as part of its £1bn regeneration plans.
The B&M store on Claughton Road, along with Milton Pavements, which is part of the Pyramids Shopping Centre, are to be knocked down to pave the way for mixed-use development extending from the retail precinct to the junction of Europa Boulevard and Price Street.
Both properties are “of little architectural merit and aesthetically unattractive”, according to planning consultant Barton Willmore. Wirral Council bought Milton Pavements, a 20-unit chunk of the shopping centre, from Mars Pension Fund last year.
Wirral Growth Company was formed last year after the council selected Muse as its development partner in 2018, creating a 50:50 joint venture to deliver a long-term vision for the regeneration of the town.
Later phases of the redevelopment of the commercial district include up to 700 apartments and townhouses, a 110-bedroom hotel and a 300-space car park.
AHR Architects is the masterplanner for the regeneration of Birkenhead town centre.
Gillespies is the landscape architect, Hannan Associates is the building services engineering and utilities consultant, Curtins is the structural and civil engineering consultant, and Walker Sime is the contract administrator.