Anna de la Perrelle has joined 26 Letters PR as a director to head up the London-based agency’s new Northern division, working alongside fellow director Christine Webb and managing director David Martin.
A well-known property PR professional in Manchester, de la Perrelle has worked in property PR for almost 20 years, working at Roland Dransfield and PAPR, before most recently running her own business, DelaPR. Her remit at 26 Letters will include building the agency’s presence and client base in Manchester and working with the team on national clients.
26 Letters works with a wide range of property-related clients throughout the UK and Europe, providing them with media relations, social media, business development, events and strategic business services. It opened its Manchester office in October 2016, based out of Barton Arcade.
On the appointment, Martin said: “Manchester has one of the most active property scenes in the country and we see the North West as a key growth area for the business. Anna is unquestionably one of the best connected and most respected property PRs in Manchester. Over the years she has established a strong and loyal client base, who we look forward to getting to know and working with.”
Anna de la Perrelle said: “Joining 26 Letters gives me the opportunity to build on what I have already achieved with DelaPR and by being part of a national agency, increase the level of service that I can offer clients. There is a clear synergy between the way we work and our approach to business, with skill sets that complement each other. Manchester’s place on the national and international stage as a city to invest in and develop has been growing rapidly and more and more often businesses based in the regions are looking for communications support from agencies that have a broad reach. They still also want the local knowledge and to work with people they know and with our unrivalled contact base and in depth understanding of the markets, we are much more than your average PR agency.”