Prof Chris Proudman of Liverpool University's School of Veterinary Science has been appointed chairman of the newly formed Rural Regeneration Board for Cheshire West & Chester Council.
Proudman said: "My personal commitment to the rural regeneration agenda arises from a lifetime of involvement in rural affairs and a deep affection and respect for rural communities.
"The rural landscape and its guardians are an under-valued and under-invested-in resource. I commend Cheshire West and Chester Council's resolve to address this oversight and am proud to be a part of their rural regeneration programme."
The former associate dean for business affairs at Liverpool has worked at the university for 22 years. His career has involved working with farmers, horse owners and rural event organisers in various parts of the UK, including Cumbria during the outbreak of foot-and-mouth disease in 2001.
At the university's School of Veterinary Science in Leahurst near Neston, he operates two large referral clinics and a farm animal practice as well as teaching and leading research.
Cheshire West & Chester Council hopes the formation of the Rural Regeneration Board will support the sustainability of rural communities, deliver superfast broadband and investment in the area.
Cllr Herbert Manley, executive member for prosperity, said: "Prof Proudman brings a wealth of experience in the rural sector, together with first class organisational skills honed at a very high level.
"He's under no illusions about the size of the task ahead but shares our determination to bring public and private sector together to secure a sustainable future for rural Cheshire West."
A board of up to 12 people will now be appointed and the first meeting will take place in September.