Barons Quay 4

Council ‘confident of success’ as Sports Direct joins Barons Quay

Charlie Schouten

Retail agent GCW has confirmed Sports Direct will be opening an 18,000 sq ft store at Barons Quay in time for Christmas as council bosses said the £71m retail scheme was close to attracting a “critical mass” to make it a success.

The sports retailer is set to take a unit over two floors which will open later this year; it will join The Entertainer and H&M, which is set to open a 21,500 sq ft in October, as tenants at the 225,000 sq ft retail and leisure scheme.

The Entertainer is taking a 3,000 sq ft unit near to Asda, which will also open in the run-up to Christmas.

Sports Direct’s deal leaves 21 units still to let at Barons Quay, which was developed by Cheshire West & Chester Council and opened in 2016 at a cost of £71m.

Of these available units, 15 are retail and six are leisure. Other tenants at the scheme include Asda and Marks & Spencer for retail, while the leisure is anchored by cinema chain Odeon and restaurant Wildwood.

Speaking to Place North West earlier this month, Cheshire West & Chester’s director of place commissioning and commercial management Graham Pink admitted that lettings at Barons Quay “had been slower than we [the council] would have liked” but added the council was “confident the scheme will go on to be a great success for Northwich”.

“We can’t deny that trading conditions are tough; towns like Northwich are struggling against a national market at the moment. But we’re heartened by the conversations we’re having with retailers at the moment, and half the battle is to get a critical mass of people into Barons Quay.”

Some of the retail units could also potentially be set aside for other uses including flexible workspace, or be used for independent retailers, he added.

“We’re also talking to a number of other retailers who will be new names to the town centre, which is exciting; but absolutely our minds are also open to a whole range of different uses that may be available.

“Part of the consultation work we’re doing on [former shopping centre] Weaver Square is to pick up as many ideas from local people as we can.”

Retail agent GCW was added to the Barons Quay retail agent team in April this year, working alongside Brasier Freeth, in a bid to attract more tenants.

The council also signed off a budget of £1.3m to support lettings at the development; this includes helping with professional fees, providing allowances for bespoke fit-outs, and promoting events at the site.

Nick Warr, director at GCW, said the H&M and Sports Direct deals would give “fresh impetus” to the retail agent’s leasing campaign.

“The aim is to get as many retailers open and trading for Christmas,” he said.

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Sports Direct already have representation in Northwich. Does this just not create a vacancy elsewhere whilst at the same time lining the pocket of Mike Ashley with taxpayer’s money?

By Tilly

As mentioned. They already are in Northwich. Shuffling deckchairs and all that …..

By A Developer

Would anyone be able to provide the headline commercial terms for the lease deals here?? Heard H&M’s turnover is made up by Council if short of agreed targets?? Most unusual and I hope not true?!?!?

By Query

This strikes me as desperation by Cheshire west and Chester council. there trying to fill barons quay what ever the costs are! this is truly a high stakes game – when there gambling with tax payers money!

By Northwich

I would rather JD Sports, but I am happy that sports Direct is opening up in Barons Quay. Being a non-driver, I very rarely get up to the retail park, so having it come to the town centre I will definitely be frequenting the store much more than the once a year (at most) that I currently do.

By Franky

funny if this is actually successful

By correction

Might get House of Fraser in there now!


Would love to see the likes of a Monsoon for ladies & children’s clothing and an Italian restaurant like Bella Itallia or ASK.

By Moo

What about companies such as Yankee and body shop who Sean to be in every other towns
What about more bars and restataunts using the units near the ideal espaxailly the one opposite with such a view of the river
Be lovely sitting eating with the river view

By Christine