Merseytravel and Liverpool One have agreed to undertake a 12-month trial to provide designated drop-off and pick-up points for coaches bringing out-of-town shoppers to Liverpool One bus station.
Two bays have been allocated for coaches, available for 15 minutes each, which operators can book in advance. Research has shown that in other major shopping and leisure complexes, such as the Trafford Centre, organised coach trips deliver a significant proportion of the customers.
Cllr Liam Robinson, chairman of Merseytravel, said: "Liverpool One is important to the economy of the region and we are delighted to be able to help. The more visitors we can encourage into the heart of our region the more we can help regeneration.
"The designated bays are also convenient for visitors to the Liverpool waterfront which of course includes our own Mersey Ferries and its associated attractions."