Philip Cox, chief executive of Cheshire & Warrington LEP, will take on a new role as chief executive of 871 Growth, a parent company established to oversee the work of both organisations.
Marketing Cheshire will become a sister company of the LEP under the leadership of chief executive Katrina Michel and will continue to work from its offices in Chester to provide destination marketing, PR, social media and event management services to tourism businesses across the sub-region.
Michel will also take on a wider strategic marketing role to raise the profile of Cheshire and Warrington as a visitor attraction and investment location.
Cheshire & Warrington LEP brings together local authorities with the business community to set the direction for the Cheshire and Warrington economy, with an ambition to double the area’s GVA to £50bn over the next 25 years.
Christine Gaskell, chairman of Cheshire & Warrington LEP, said: “Cheshire and Warrington is one of the most successful and fastest growing economies in the UK, with significant and ambitious plans for economic growth over the next 25 years.
“Bringing together the two organisations gives us a fantastic opportunity to deliver stronger support to drive the growth of the Cheshire and Warrington economy and raise its profile as a great place to live, work and invest, and strengthening our work with the tourism sector to showcase the best of what the area has to offer.”