Property figures are at the forefront of a new campaign looking to support for people and businesses affected by tightened Covid regulations, and to develop a “roadmap out of restrictions”.
The oneGM campaign, launched last night by Greater Manchester Mayor Andy Burnham, looks to bring together the public, private, charity, social enterprise, faith, sport and cultural sectors to provide support beyond that offered by Government.
Those lending weight to the campaign include Bruntwood chief executive Chris Oglesby, footballer turned hospitality and development entrepreneur Gary Neville and Tim Heatley, the Capital & Centric man who chairs the Mayor’s Charity. Studio OBI has worked on the creative campaign.
Burnham dominated national headlines last week with his refusal to accept an offer from Government below what his team believe is the bare minimum required to support the city region through tier 3 Covid restrictions.
On launching oneGM, he said: “A lot has been asked of the people of Greater Manchester from lockdown in March to effectively living in tier 2 restrictions since the end of July and then tier 3 restrictions since last Friday.
“While we didn’t get all the support from Government we asked for, I want to reassure everyone that I will do everything I can to help those suffering from hardship so people can live their lives with as much dignity and comfort they deserve.
“However, I can’t do this all on my own; it’s a partnership across our sectors in Greater Manchester. I’m humbled to see so many people come together under the oneGM campaign to unite the city region and provide whatever support people need. We are all committed to making sure our economy and people come out of this pandemic ready to thrive and I hope others will join us too.”
Oglesby added: “A defining feature of Manchester is the way that we work together as partners, especially when times are tough. Businesses in Manchester have spent millions in adapting to deal with Covid, and as responsible business leaders, we are focusing on three key areas.”
Those areas, he continued, are: “Getting financial support to those in need; providing clarity of message to the public to help more businesses trade safely and sustainably; and developing a roadmap out of restrictions by building the evidence base to show little transmission there is in Covid-safe establishments and workplaces.”