Kelloggs
The 20-acre site is part of the wider Civic Quarter Masterplan

Bruntwood and Trafford submit Kellogg’s scheme

The joint venture has submitted plans for a large-scale regeneration of the former Kellogg’s site in Stretford, Trafford.

The outline planning application puts forward proposals for a residential-led, mixed use scheme.

The residential offer could comprise up to 750 residential units, while approximately 75,000 sq ft is allocated for a primary school. Around 200,000 sq ft of office space is mooted with a 100-bedroom hotel also proposed.

The site will also feature a 50,000 sq ft leisure facility and 6,500 sq ft power plant providing sustainably sourced energy for the site.

The existing UA92 building, the former Kelloggs HQ that was retrofitted and opened last year, will act as the centre point of the site, with the various phases constructed around it.

The 10-acre site opposite Old Trafford Cricket Ground off Talbot Road forms part of Trafford Council’s wider, 120-acre Civic Quarter masterplan.

Cllr Andrew Western, leader of Trafford Council, said: “These plans present a fantastic opportunity to provide much-needed housing, further develop local amenities, improve community use of the area and completely transform our public spaces. The plans aim to create a fantastic place for those who live and work here.”

The joint venture is part of the council’s partnership with Bruntwood Works, which also struck a £50m deal to acquire the Stamford Quarter Shopping Centre and Clarendon House in Altrincham as well as Stretford Mall.

Andrew Cooke, regional director for Bruntwood Works, said: “Our partnership with Trafford Council allows us to facilitate high-quality housing and education, as well as an attractive retail and leisure proposition.

“Our recent consultation gave us the opportunity to engage directly with local people, discussing our proposals and gaining their feedback. We’re now looking forward to the next phase of this scheme and we are confident in its potential impact on the wider area and, importantly, its community.”

A decision on the scheme is expected by spring 2020.

The architect for the development is Feilden Clegg Bradley, Planit IE is the landscape architect and Avison Young is planner.

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The houses that are being built is it social housing

By MARILYN RICHARDS

Hopefully not, there’s already too much social housing around here

By Dan

Anything is an improvement in Stretford. It is the most soulless place in GM.

By Elephant

Christ, the negativity in the comments section! Having recently moved to stretford I haven’t found it to be the most soulless place in GM. Like anything you get out what you put in. Bit of positivity wouldn’t go amiss!

By Sophie