Booths Hall56 (1)

Bruntwood and Hillcrest partner in Knutsford

Developer Bruntwood and Hillcrest Homes have formed a joint venture to deliver around 150 homes at Booths Park in Knutsford.

This will include a phased development of around 150 homes, with a mix of houses brought forward including family housing, bungalows, and apartments.

The land has been identified for residential development under Cheshire East’s Local Plan, and the partners are now looking to hold a consultation on the emerging masterplan for the site next month. This will be held at Booths Hall on Friday 16 November between 3:30pm and 7:30pm.

The 220-acre Booths Park estate is owned by Bruntwood, which took over the site in 2004, and Booths Hall at the heart of the estate is primarily used as office space, and is home to around 60 companies employing around 1,300 people.

Part of the masterplan involves opening up the parkland around Booths Hall with new public pathways to the lake at the centre of the site, while there are also proposals to incorporate medical facilities for use by Knutsford’s GP surgeries into the plans.

James Payne, managing director of Hillcrest Homes, said: “This scheme will be delivered by Hillcrest Homes if we secure planning consent. It is not reliant upon a sale of the site to one of the volume housebuilders. The joint venture will develop homes of varying sizes and styles to satisfy a pent-up local demand.

“We look forward to showcasing our plans to the community and taking people’s feedback to our next stage of design. We would really encourage people to engage in the consultation process, either online or in person at the public exhibition.”

Chris Roberts of Bruntwood said: “Hillcrest Homes has substantial experience in delivering high quality homes in Cheshire and the North West and were a natural choice of partner for this project.

“Bruntwood is recognised as the long-term owners and custodians of the estate and we want to ensure any future development at Booths Park is sensitive to the location, integrates within the estate and is a product that we are proud to put our name alongside.

“We’ve taken a similar approach to new residential development at Alderley Park, which is already seeing homes being delivered quickly, but to the very highest standards.”

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Wonderful, it’s such a lovely area, maybe one day if I keep up the hard work, I’ll be deserving of a home in this area.


It’s a safeguarded site for the next plan period…

By Planner

^^ I agree, why have a plan if we’re just going to ignore it? Is there any reason to bring the site forward… none that I can see!

By Also a planner....

Wow, there are sensible planners out there looking at the comments above (disregarding PDM). It seems the developers don’t understand the term ‘safeguarded land’… It is apparent that Bruntwood are becoming desperate.

By SensiblePlanner

Unfortunately the Planning Inspectorate have a history of misunderstanding national policy with regards to safeguarded land so I’d suspect Bruntwood/Hillcrest will already be working on their appeal paperwork for when the council rightly refuse it.

By the way I'm trying to say...

“8.7 hectares of safeguarded land” according to the local plan. Bruntwood own 220 acres (89 hectares) so maybe they plan to build elsewhere within this estate rather than on this safeguarded land? Have I looked at the wrong plan? :-/

By Knutsford Nut