Liverpool-based interior designer Elaine Cunningham officially launched her new store at Rumford Investments' 20 Chapel Street in the city centre.
Cunningham's franchised Bo Concept store occupies 4,625 sq ft on the ground floor and stocks designer furniture and 'lifestyle products'.
Cunningham said: "Bo Concept offers affordable yet quality, flexible furniture which can be adjusted to suit rapidly-changing lifestyle needs."
A preview evening was held to launch its new collection last Thursday evening before the store opened on Friday.
Invited guests from the business and creative sectors were in attendance on the Thursday and enjoyed music from singer/pianist Jennie Sawdon and a fashion show featuring clothes by AllyMac Designs.
Bo Concept was established in Denmark in 1952 and now has 240 stores in 45 countries.
Elaine Cunningham Interiors' established Aigburth Road store will continue to trade as normal.
The agent on the retail scheme at 20 Chapel Street is Hitchcock, Wright & Partners.