Tourist board Visit Blackpool sent a guerrilla lighting team to Manchester and Leeds last week to project a 200ft image of the famous tower onto landmark buildings to promote the annual illuminations.
Natalie Wyatt, head of Visit Blackpool, said: "For those people who still haven't managed to get to Blackpool to see the Illuminations and our fantastic sound and light show Brilliance, we thought we would bring some illuminated magic to them as an idea of what they will see.
"This is a great way of giving people a taster of what they can expect at this electrifying show, and with just four weeks remaining we look forward to brightening up the lives of everyone visiting the lights this year."
The guerrilla team made their way from Blackpool into Manchester and Leeds on a whistle stop, one night only tour with equipment stowed in a van modified to project images 300ft onto target buildings.
Since opening in 1894, Blackpool Tower has been the first glimpse of Blackpool for millions of holiday makers looking for fun by the coast and Blackpool Illuminations have been attracting millions to the resort since just eight arc lamps lit up the sky twenty years earlier in 1879. This year's Illuminations, switched on by TV comedian Alan Carr, stretch for six miles and feature over a million lamps shining brightly until 8 November.