Blackpool has enjoyed one of its best tourism seasons for many years, the number of adults visiting the resort rose from 9.8m in 2013 to 10.1m last year.
After a huge upsurge in visitor numbers and overnight stays during the peak summer season, the latest independent Omnibus research shows that the resort saw further growth in September and October with over 1m adult visits in each of the two months.
Cllr Graham Cain, cabinet member for tourism and leisure at Blackpool Council, said the numbers reflected "the investment we have made in a high-quality events programme, the summer-long run of Mamma Mia!, the Illuminations and, of course, the Blackpool's Back destination marketing campaign which has showcased the resort to thousands of new visitors.
Earlier this month, it was confirmed that Blackpool Council and Merlin Entertainments would be co-funding a repeat of the Blackpool's Back TV advertising campaign with an overall investment of around £700,000. The 2015 Illuminations season will also benefit from a £2.4m investment following a successful bid to the Coastal Communities Fund.