Easyhotel will open its first site in the town after securing planning permission to build an £8m, 97-bedroom hotel on Blackpool Promenade.
The site, which Easyhotel has a 999-year lease on, is the former Tudor Rose, a former holiday accommodation site which has since been cleared. It is bordered by fish and chip shops on either side and sits around 500m from Blackpool South station.
Easyhotel’s proposals, designed by Axiom Architects, are for a mixed four and five-storey building with a 3,000 sq ft café on the ground, along with 97 bedrooms on the upper floors; 31 of these will be positioned centrally and will lack external windows.
Under the original application, two retail or café units facing the promenade were proposed with no access via the hotel, but following a revision, the café will now be a single unit accessed from the hotel for use by guests.
Although issues had been raised around overshadowing of nearby residential properties, the planning committee decided to give the scheme the green light, based on the regeneration of a prominent site along the Blackpool seafront.
Ahead of a planning committee earlier this week, officers said: “The benefit to the regeneration of the resort as a tourist destination that would arise from the redevelopment of this prominent site to provide modern visitor accommodation, is considered to be significant and sufficient to outweigh the identified impacts on residential amenity.”
Following planning consent, the hotel is expected to open during Easyhotel’s 2020/21 financial year.
At the time of the acquisition of the site, chief executive of Easyhotel Guy Parsons said: “Blackpool is a prosperous and lively city and is hugely popular with UK and international visitors. Once open, easyHotel will make a major contribution to the local hospitality trade. Our super-budget offer will enable visitors to have affordable, comfortable, stylish accommodation at the heart of Britain’s seaside culture and keep money in their purses and wallets to spend on local attractions.”