Stephen Redfern, director of BDP's Manchester studio, is the only representative from the North who will be taking on the six day, 1500km charity cycling endurance event from London to Cannes for MIPIM 2009.
Each rider will cover a minimum of 100km per day at an average speed of 15mph with potentially bitterly cold weather and thick fog to cope with through northern France in early March.
Redfern, who will be cycling to MIPIM for the first time this year, said: "I know it's going to be a big challenge, but it's one that I'm fully prepared for. Being the only rider from the north signed up at the moment means any support from regional companies, colleagues and friends in the property industry would be very much appreciated – we can't let the south win!"
Each rider is asked to raise a minimum of £3,000 for a range of charities, with the overall target for the Cycle2Cannes charity event being £400,000. This will then be donated to the following five charities: Article 25, The Tom ap Rhys Pryce Memorial Trust, The Sarah Matheson Trust, Land Aid and the Duke of Edinburgh's Award.
Last year, several North West property people including Urban Splash deputy chairman Nick Johnson, completed the MIPIM bike ride.