Salford's new University Technical College at Media City UK will be built by BAM Construction, which has won a £10.4m design and build contract.
The proposed 66,000 sq ft UTC@MediaCityUK, as it will be known, will specialise in the creative and digital industries with a direct link to the industry, giving 14-19 year old students from Greater Manchester the chance to work with employers in Media City UK.
Abigail Williams, project manager at the UTC, said: "UTC@MediaCityUK will provide outstanding opportunities for young people to develop skills in the digital and media industries and we believe that this new college will deliver the right facilities and environment to foster our students' ambitions."
Adrian Blackie, BAM construction's bid manager, said: "UTC@MediaCityUK is a fantastic and exciting project to be involved with due to the specific areas of specialisation it will offer, and we are delighted to have been selected. We have developed excellent relationships with the sponsors and look forward to working with them to deliver this impressive purpose built UTC to serve the Greater Manchester region."
The four-storey building designed by architect IBI Taylor Young will be constructed at the junction of South Langworthy Road and Broadway. The building will contain television and radio studios and interactive media and gaming studios. There will be courses at GCSE, A Level and BTEC level.
The project is funded by the Department of Education and the Education Funding Agency. Other sponsors include the Aldridge Foundation, University of Salford, Salford City College and The Lowry.
The design team includes civil and structural engineer Curtins, building services consultant Ramboll, landscape architect Planit IE and interior designer Space Zero.
Pending planning and funding approval, work is due to begin on site in October 2013 with completion set for the autumn in-take of students in 2014.
A planning application is currently being considered by Salford City Council; public consultation closed on Friday.