Marketing Manchester impressed Place North West no end with its attention to detail while out at the MIPIM property convention in Cannes last week, but chief executive Drew Stokes' decision to commission co-ordinated outfits from a local artist took things to another level.
What first seemed like a fashion faux-pas when your correspondent spotted two of the team wearing the same dress turned out to be a co-ordinated strategy not seen in any other city's marketing team.
The matching shift dresses (and ties for the boys) were the work of Manchester media and textile artist Andrea Zapp, who is currently exhibiting her first luxury womenswear collection at Manchester Art Gallery. Zapp's silk designs feature photographs from across her travels, including street scenes, cultural objects and panoramas.
Not only did Marketing Manchester's uniform support an up-and-coming artist, the dresses were printed with a photograph of one of Manchester's most famous scientific successes: a close-up of Baby, the world's first stored-program computer made by the University of Manchester in 1948.
Marketing Manchester, on so many levels.