Spinningfields developer Allied London has unveiled its vision for a new commercial zone targeting the media and digital sectors in Manchester.
Allied London has taken control of the entire commercial estate of the Spinningfields Leftbank development after acquiring Persimmon's remaining interests.
The undisclosed "strategic eight-figure investment" will see Allied London develop a new commercial district with improved connections to transport infrastructure.
A key component of the new district will be Hello Studios, a development offering work spaces "primarily targeted at the emerging economies, TMT sectors, and the digital pioneers".
Allied London chief executive Michael Ingall said: "With landscaping, public realm and weekend attractions, including specialist markets, we are going to develop a new and different mixed use destination based on a new workspace concept.
"Spinningfields began to diversify its commercial offer when we developed the hugely successful Tower 12.
"We are now going to take this strategy several leaps forward and develop a workspace concept which is unprecedented in the city."
OBI Property is appointed as project and leasing advisor on the scheme.